Rooted was created to help purpose-driven brands grow in a way that feels authentic and sustainable.

We believe marketing should do more than sell. It should reflect your values, connect with your audience, and create lasting impact.

Our work is built on the belief that conscious marketing can be both ethical and effective. With a background in hospitality and marketing operations, our approach blends structure, creativity, and genuine connection to strengthen every part of your business.

We partner with small and mid-sized businesses that care about what they create and how they show up. Whether you are establishing your foundation or ready for fractional CMO support, we develop clear, thoughtful strategies that align your marketing with your mission.

More people are craving connection and authenticity from the brands they trust. Rooted helps you meet that need with marketing that grows with intention and makes a difference.

Let’s grow something that matters.

Jenny Kipnis
Founder

ROOTED PHILOSOPHY

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Marketing Rooted's founder, Jenny Kipnis, in a park with park with palm trees, sunny weather with a clear blue sky.